Evangelism Marketing Today

Lessons from History Channel’s "The Bible"

Opening on March 3rd, History Channel’s The Bible received ratings unexpected by Hollywood elites. By its final episode on Easter weekend it had been seen by over 13 million viewers. Through various blogs and news articles I have seen Christians take a stance both for and against ...
/ Evangelism Practices

3 Online Tools for Improving Your Church Campaigns

The message of the gospel has not changed, but the ways that we can communicate it has radically been overhauled by technology. As churches learn to communicate with their members and evaluate various forms of outreach it is easy to get lost in the overwhelming ...
/ Marketing Tools

The One Thing You Absolutely Must Do to Grow your Church

God wants your church to grow. As the Apostle Paul wrote about the Church in Colossians 2:19, “The whole body, supported and held together by its ligaments and sinews, grows as God causes it to grow” (NIV). Yet today, even churches that want to grow are in ...
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3 Barriers to Your Church’s Outreach Success

I grew up outside of the church. During my early high school years I was sent to a Christian school—not because my parents had faith, but because the school offered discipline and structure. As a young man entering this new world I felt confused by ...
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The One Reason You’re Not Getting Heard

Many churches want to break through the noise of today’s busy culture to reach people for Christ. But even if they do break through, too often it is for just a moment, and the connection is lost before they can build a long-term relationship. After ...
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5 Effective Ways to get New People to Church

Easter is the biggest day of the Christian year. It is the day we celebrate Christ’s love and His defeat of death through His resurrection. On this day, we remember that climactic moment in history, when Satan lost and God won. It is for this ...
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Growing Your Church by Meeting Their Needs

People in your community have needs. Those needs, or unmet needs, are what drive people to buy things, to get out and socialize in bars and clubs, and to choose habits that are destructive to their lives. Those same needs are also the reason someone ...
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7 Lessons from 10 Years of Ministry

Ten years ago, my life changed. Back then I had big plans for my life. I had tried pastoring early in my career, but found it stifling. (I was also pretty bad at it.) So after working in public relations for a few years, I ...
/ Life Lessons

Is Every Day Direct Mail right for Churches?

Mail is a powerful tool for reaching people in a church’s local community. The challenge is that costs and complicated postal regulations can make mailing a big challenge for churches inexperienced in the inner workings of the postal system. Recently, the US Postal Service has ...
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Evangelism Lessons from Super Bowl Sunday

It’s time to love American made. At least that is the message Chrysler paid $9 million dollars1 to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads ...
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The Four F’s of Church Marketing

Almost every week, as I talk with church leaders about their upcoming evangelism efforts I’ll hear this phrase: “Mailings don’t work.” And it’s true, mailings don’t work…unless they’re done properly. Firing off a mailing without a good plan is a waste of church funds, but ...
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