Creating a Compelling Offer

Larry Witzel Basic Marketing Principles, Evangelism Practices, Marketing Practices

In the last article in this series on marketing principles, I discussed the Sales Funnel, which is a tool for breaking down a big, high-friction decision into smaller, low-friction steps. …

The Evangelism Funnel

Larry Witzel Evangelism Practices, Fall Evangelism, Marketing Practices, Marketing Tools

As evangelists, our goal is to help people with no connection to our church become baptized members who are fully engaged in the life of the church. In a sense, …

Innovating the Building Blocks of Evangelism

Larry Witzel Evangelism Practices, Fall Evangelism, Marketing Practices, Marketing Tools

The era of social distancing and forced church closures has led to a burst of innovation in Seventh-day Adventist ministry that hasn’t been seen for decades. Being forced to move …