Did you know that on Facebook, users engage with video content 5 times longer than they do with a static image? Today we’ll show you how video ads can …
The Importance of A/B Testing Ads
Our world is constantly changing, and to remain effective we have to change with it. Today, we’ll share why constantly testing your marketing is so important, and the steps …
Improving Your Facebook Relevance Score
Your Facebook Relevance Score Matters If you want your video ad to reach more people on Facebook, then your ad needs to have a high “relevance score.” Today we’ll tell …
The Power of Effective Landing Pages
What Happens After Initial Engagement? When you’ve captured the attention of a user through Facebook advertising, what happens next? The goal of using Facebook for an event is to get …
Evangelism Marketing in a High-Tech World
Evangelism Marketing Requires Technology Evangelism marketing in a high-tech world requires using technology to its fullest potential. That’s why we at SermonView are invested in developing tools to increase your …
The 3 Pillars of Evangelism Marketing
Evangelism Marketing that Works The rumor is that evangelism doesn’t work. People have told us that direct mail doesn’t work, that advertising just doesn’t work anymore. But our experience has …
Facebook Advertising – To Boost or Not to Boost, That is the Question
Every day we talk to churches about their Facebook advertising needs. In almost every conversation the idea of “boosting” posts comes into question. Facebook has clearly made it easy to …
Finding the Cure for Evangelism Marketing Blind Spots
Now, I don’t want to be too bold here, but I am just going to say it. We have blind spots in our Evangelism marketing. There, I said it. How …
5 Things Your Marketing Team Must Do
The world has changed. Evangelism marketing practices that worked in decades past don’t work the way they used to. By using the tried and true methods of days gone by …
It’s not about the cover…
When I talk with pastors and church leaders about some of the success God has given us in evangelism marketing—2x, 3x and even 4x previous response rates—one of the first things I often hear is, “I want to see these covers!”
Now, we’re happy to show you handbill covers. After all, the art and design is an important component to an effective mailpiece. (You can even see a few of our covers on our evangelism marketing website.) But there’s something important you should know: