Poorly-written topic titles can cut your response rates by half or more.
The mistake made most often is writing titles for people in your congregation—like you do every week for your Sabbath sermon—rather than for the people in your community that you’re seeking to reach.
Your titles need to magnify and enhance the overall theme of the series. Use terms that your respondents will understand. Pick three or four words to use repeatedly throughout the mailpiece, and focus on those words in the titles, too.
Specifically, in a series called Prophecies of Hope, repeatedly use the words “prophecy” and “hope” throughout the titles.
For example, for a sermon on the Great Controversy, don’t title it “Star Wars.” (Your potential respondents might wonder about George Lucas’ role in prophecies of hope?) Instead, call it “Prophecy’s Universal Conflict,” or “Prophecy’s Greatest War.” Either of these will enhance the continuity of the entire mailpiece.
As part of your evangelism marketing order, SermonView’s team will review your topic titles and suggest changes to improve your response rate.
Would you like to speak with someone about your topic titles? Call one of our evangelism marketing experts at 1-800-525-5791.